Mellow Yellow

It’s not quite Canary, and definitely not neon, it’s also not gold or lemony. The type of yellow of which I am currently having a love affair can only be described as soft, mellow. Some would even call it chiffon yellow.

This type of slightly pastel always reminds me of spring, Easter, eggs, the sun, and joy. To be honest, I am writing this while wearing a yellow jumper. In color theory and psychology, yellow is even considered to be the color of optimism! Yellow even enhances concentration, hence its use for legal pads.

Mellow Yellow Love by The Walkup

WARNING: Give your eyes a rest. Yellow is actually the hardest hue for the human eye to absorb! 


  1. ‘J’Adore les Chiens’ Pillow, Nordstrom
  2. Shadow Leather Shoulder Bag, Saks Fifth Avenue
  3. Fiesta Yellow Candlepot, Crate & Barrel
  4. LE LABO, “Ylang 49” Eau de Parfum, Colette
  5. BLISSFULCASE, IPhone Lemon Color Block Stripe PrintBlueFly
  6. Kilo, Neon Yellow Side Table, Habitat
  7. Clinique, Nail Enamel – Yellow Genius, Neiman Marcus
  8. Atilla Patent-Leather Ballerinas, mytheresa
  9. Gin in a Teacup, Etsy – yvonneellen

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Keren Veisblatt Toledano is a Senior Strategist at Brooklyn United, a digital agency for bold brands. In her spare time, Keren can usually be found taking photos of old doors, visiting museum, soaking in Epsom salts, admiring copper pots, reading dystopian science fiction or sneaking a slice of lemon into her drinks. Her motto is, “A morning without coffee is sleep.” She lives in a brownstone with her cat, Cagney, husband, Michael, and son, Josiah, in Carroll Gardens, Brooklyn, NY.

  • Color psychology is so interesting – I never realized yellow increases concentration before!

    • Thanks for the comment and for visiting! I have definitely having a yellow moment, maybe because it’s almost free Macaron day in NYC?