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Department Store Decor #1

I am generally the type of person who mixes and matches brands. I am continually collecting objects on various journeys, and leaving my eyes peeled for bits of eccentric and unexpected treasures. However, when helping my friend Mike decide on paint color, furniture, and decor, he seems more like the “one-stop-shop” kind of patron.

I took his want to “get it over with” as a challenge. Could I curate a room using items from only one department store?  Would this room still have a unique personality and sense of style? Could this room still seem rustic, homey, and caringly collected? The short answer is YES!  The quick trick with Department Stores is that they carry several different brands. JCPenney’s big home decor brands are Chris Madden, Cindy Crawford, Linden Street, and JCP Home. Each of the aforementioned brands has a distinctive feel and look. Chris Madden’s styles lean toward  the adjectives: opulent, modern, intricate, and elegant. Cindy Crawford is very simple, with a tendency to run toward a very American, shabby chic, neutral palette. Linden Street produces fine leatherwork, impressive woodworking, and traditional furniture with a hint of country (and a downright Pottery Barn-esque vibe for cheap!!).

If I were to choose furniture and decor all from one brand, this could leave my home looking embarrassingly catalogue-purchased. Rooms copied straight from the pages of a look book are not unattractive, they do however lack a certain intimacy. Do not allow yourself to become trapped in any one brand! This will give your room the allusion of handcrafted and handpicked!

See Below – Today’s Department Store of Choice – JCPenney

Dining Table, Bridgeport, $899.00

Barstool, Newman, x2 @ $70.00

Bar, Walnut Lane Dining Collection, $700

Set of 10 Vintage Keys Wall Art, Set of 10 for $25

Swing-Arm Lamp, Linden Street, $80

Table of Books, JCP Home Online, $160.00

Dinnerware, Lille Rooster Bowl Set of 4, From $45.00 To $50.00

Color Block 29″ Wall Clock, Sale $63.00 – Original $160.00

Studio Set of 2 Wall Shelves, JCP Home, $65.00

Of the nine items in my featured image, eight are from completely different brands within the store. You will be surprised how unique and impressive a home can be when all bought from the same store, on the same day, in the same season, as above!


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Keren Veisblatt Toledano is a User Experience Designer at Berya LLC. In her spare time she can be found soaking in Epsom salts, admiring copper pots, reading dystopian science fiction or sneaking a slice of lemon into her drinks. Her motto is, “A morning without coffee is sleep.” She lives in Philly with her cat, Cagney, partner, Michael, and son, Josiah.